Portfolio
Here’s just a few examples of the projects I’ve worked on recently.
Disco!
Infernos
The infamous Clapham nightclub everyone has inevitably ‘ended up in’ at one time or another, but few are rarely keen to shout about on social… until now. With the help of a long standing partnership with Freddie Browne of Made In Chelsea fame, a TikTok strategy leaning into the weird and wonderful characters who pass through their doors each weekend, Margot Robbie mentions and a recurring content series with a combined view rate of 25 million, it’s quickly becoming the place to be seen, both online and off.
The stats
Wow!
Denman Brushes
Not your mother’s hairbrush. Sometimes, being such a heritage brand can make potential new customers view you as outdated. In an attempt to harness the brands 84 year dynasty but widen their audience to a social-native shopper, I implemented a six month TikTok-first strategy, capturing and posting content from two street interview shoots and tapping into trending sounds. As a direct result, the new target audience was successfully reached and engaged in a new and platform-first way for the brand.
The stats
• An increase of 2.8% on the page's engagement rate
• 127.8K organic video views
• Average video views from 150 to 900 per video
The Pickleson Paint Co.
As a team of two from day one, my partner Alex and I have built The Pickleson Paint Co. from the ground up. What began as a lockdown side-hustle quickly became an overnight success, which to this day has achieved solely organic press in the likes of Stylist, Architectural Digest, The Sunday Times and House & Garden, purely through our Instagram-only marketing strategy. Since launching, we have collaborated with a hand picked selection of brands, like El Rayo Tequila, designers like Matthew Williamson, and content creators like HouseHomo.
The stats
• 14.5K followers using solely organic and low-level boosted content
• 17.6K organic likes on best performing feed post
• Featured on the feeds of H&G, Fortnum & Masons, AD and The Sunday Times Style
• 3.6% engagement rate
Equiano Rum
The worlds first African + Caribbean rum and a liquid with purpose. Named after and an ode to former slave and abolitionist - Olaudah Equiano - the premium brand seeks to build brand love and awareness across their European and US territories, whilst donating $2 from every bottle to ground-level freedom projects. I’ve worked with the brand for just over a year, working closely with designers to create a premium and ownable brand aesthetic whilst nurturing their die-hard fans within the spirit space. I also worked with them on Juneteenth and Black History Month social-first campaigns in addition to documenting their presence at Notting Hill Carnival and Taste of London across the summer.
The stats
• Grew Instagram engagement rate from 2.3% to 4.5%
• 1.6M impressions across Instagram and Facebook
• 75K engagements across Instagram and Facebook
• Surpassed 10K Instagram followers